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St. Paul Area Chamber

Approaching its 150-year anniversary, the St. Paul Area Chamber needed a way to attract young professionals and build its digital presence. Doing so would help increase membership and ensure its longevity in the St. Paul community. Spot created a new visual identity that was bold, approachable, and adaptable across multiple channels. The new brand assets reflected the surrounding community and the Chamber’s commitment to driving new business opportunities. In addition to the new look, we developed a “Making Connections That Count” brand platform that increased awareness of the organization’s mission and purpose.