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Twin Cities Jazz Fest

Entering its 21st year as a major cultural festival in the Twin Cities area in 2019, Twin Cities Jazz Fest needed to update its brand to appeal to a new generation. Pulling inspiration from iconic jazz artists like Louis Armstrong, Count Basie and Langston Hughes, the new brand—complete with a refreshed logo, bold color palette, graphic elements, signage, banners, merchandise, and print collateral—had a revitalized vibrancy. It reflected the talent of the local, national, and internationally recognized artists at the heart and soul of the festival.