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For an organization as large as Allina Health, cohesive branding is critical. With 12 hospitals and over 90 clinics, brand consistency impacts overall system functionality. For several decades, Spot has partnered with Allina on its brand development, evolving its visual and verbal identity while prioritizing digital touchpoints. From campaigns promoting new specialty clinics and community outreach initiatives, to evolving the brand to meet changing patient and caregiver needs, we have always been there to lend a strategic and caring hand.