Union Depot Centennial
Campaign Identity / Environmental Design / Digital Experience
Celebrating 100 Years of a Saint Paul Landmark
To celebrate the 100th anniversary of Union Depot, Spot developed a Centennial campaign spanning environmental graphics, digital experiences, social content, merchandise, public installations, and storytelling throughout the historic station.
Inspired by Union Depot’s Beaux-Arts architecture, vintage rail ephemera, and archival photography, the identity balances historic character with a clean, modern visual system designed to flex across both physical and digital environments.
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