Gigli

Created for Kaskaid Hospitality, Gigli is a line of THC beverages and edibles designed for a new generation of social consumers. Spot developed the original launch identity, pairing playful messaging, bright white packaging, a smile-inspired wordmark, and a laughing mouth icon to create a brand centered around joy and social connection. The bold packaging helped Gigli stand apart within an increasingly crowded category while creating a recognizable shelf presence across retail, digital campaigns, and merchandise.

Since launch, Gigli has sold more than 6 million cans and expanded into retailers including Target, Total Wine, and Cub Foods, along with restaurants and entertainment venues throughout the Midwest and East Coast.