Old Dutch 90th

To celebrate Old Dutch Foods’ 90th anniversary, Spot created a commemorative anniversary logo used across packaging, signage, retail displays, digital experiences, and promotional materials throughout the anniversary year.

The anniversary mark combined custom lettering with familiar Old Dutch brand elements to create a nostalgic look that could adapt across a wide range of applications. The project also included a printed commemorative booklet featuring archival photography, historical timelines, and storytelling documenting the company’s evolution over nearly a century.