Nuleev

Nuleev was created to bring a more elevated perspective to the CBD category. Spot developed the brand identity, packaging system, product hierarchy, retail experience, website, and launch marketing, creating a cohesive visual system that could extend across tinctures, gummies, skincare, pet products, and future product lines. Designed to feel premium yet approachable, the brand positioned Nuleev around quality, transparency, and everyday wellness.