Scotch™ + Post-it®

Spot partnered with 3M to develop a back-to-school campaign uniting Scotch™ Brand and Post-it® Brand through a series of lifestyle-driven video spots inspired by everyday moments like college move-ins, home organization, and shared family spaces. The campaign also introduced the Scotch™ Stainless Steel Refillable Dispenser, a more elevated and reusable take on the brand’s classic desktop tape dispenser.