Ecolab® Fill & Clean™

Created for Ecolab’s FaciliPro™ line, Fill & Clean™ launched as a refillable cleaning system built around a dual-chamber spray bottle that combines water and concentrate in a single format.

Spot developed the visual launch direction for the platform within the broader Ecolab brand system, creating campaign concepts, motion storyboards, tradeshow experiences, photography direction, and rollout creative leading up to the product’s debut at ISSA North America, where Fill & Clean™ received a 2025 Innovative Leaders Award. The identity introduced a more elevated, product-focused look through bold typography, deep blue gradients, technical linework, and simplified motion cues inspired by the bottle design.