Aqua-Pure™

Following the transition of 3M and Filtrete water filtration products into the newly refreshed Aqua-Pure™ brand, Spot supported the rollout across a wide range of marketing and customer touchpoints. The work included trade show graphics, Amazon storefronts, educational content, foodservice marketing materials, sales presentations, signage and digital campaigns designed to reintroduce the brand while reinforcing the performance and trust customers already knew. Aqua-Pure's nearly century-long legacy in water filtration served as a foundation throughout the rollout, helping connect the brand’s history with a more modern visual presence.